The BOM of the old iPhone was $170, the BOM of the new iPhone is $100. Unsubsidised the last iPhone was £269. A PAYG 3G iPhone is essentially unsubsidised also. Apple will be making money off apps/music/video etc, and their materials cost is now substantially lower, plus they will be pumping these out in a much much larger volume so manufacturing costs should be a good deal less. All in all (short of greed) there's no reason why the PAYG iPhone should cost much more than the old contact tied one.
/my theory.
I think early termination fees maybe an american thing. As far as I am aware, in the UK we have to pay the remainder of our contract:
£45 p/m for 18 months = £810
I think people generally pay more for their handsets than we do*.Why do they have early termination fees in the US? Is it a legal requirement?
i think your theory makes sense. and i'm told there's even a little bit of a subsidy on pay and go phones. i wish they would hurry up and publish the prices!
I have no idea. If they were able to subsidise though it wouldn't be by much anyway since they have no guaranteed revenue.I thought it was illegal to subsidise PAYG phones in the UK
You used to be able to get them for free from mobile operators but then either an anti-competition law was introduced, or a regulatory group stepped in and subsidies were removed.
I think this was about 5 or 6 years ago now (perhaps a little longer).
I thought it was illegal to subsidise PAYG phones in the UK
You used to be able to get them for free from mobile operators but then either an anti-competition law was introduced, or a regulatory group stepped in and subsidies were removed.
I think this was about 5 or 6 years ago now (perhaps a little longer).
I have no idea. If they were able to subsidise though it wouldn't be by much anyway since they have no guaranteed revenue.
Does anyone else remember when O2 didnt even lock their contract phones?
I do.
Does anybody know of it? I tried to google it but came up with nothing. If I was to buy the £45 contract, and get the free iPhone, then pay the termination fee it could be cheaper! Unless there is a hole in my plan![]()
don't know much about it other than something that was posting the other day about "box breakers" who take advantage of the discounts on some pay and go phones to export them to other countries where they can be sold at a higher price. apparently someone from 02 was saying that they were hoping to price the pay and go iphone to deter box breakers but to still remain competitive.
http://www.mobiletoday.co.uk/O2_takes_box_breaking_precautions_on_3G_iPhone.html
But its O2 that set the price for PAYG (regardless of manufacturing costs), it buys the iPhone from Apple for whatever price and sellls it with the maximum profit they believe the market can stand within the context of the price of the contract iphone.The BOM of the old iPhone was $170, the BOM of the new iPhone is $100. Unsubsidised the last iPhone was £269.
A PAYG 3G iPhone is essentially unsubsidised also. Apple will be making money off apps/music/video etc, and their materials cost is now substantially lower, plus they will be pumping these out in a much much larger volume so manufacturing costs should be a good deal less. All in all (short of greed) there's no reason why the PAYG 3G iPhone should cost much more than the old contract tied one.
/my theory.
I realise that, but at the same time there's no point in them having exclusivity to a device priced so highly that no one buys it.But its O2 that set the price for PAYG (regardless of manufacturing costs), it buys the iPhone from Apple for whatever price and sellls it with the maximum profit they believe the market can stand within the context of the price of the contract iphone.
Why would O2 sell an exclusive PAYG iPhone cheaply at £269 in direct competition to its contract version (worth a minimum term cost of £639) with the expectation that the PAYG iphones may well be unlocked and used on a competitors network?