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Olivia Rodrigo Partners With Apple For Custom AR Face Masks Used in New 'Brutal' Music Video

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Pop star and actress Olivia Rodrigo today released the music video for her song "brutal," off of her debut album "SOUR". For the video, Rodrigo partnered up with Apple to create a suite of augmented reality face masks using an iPad Pro.

olivia-rodrigo.jpg


Alongside the release of the music video, Rodrigo shared a few clips on Instagram that showcased her editing the AR face masks using an iPad Pro and an Apple Pencil. The face masks can be seen throughout the video, and include effects like drooping tears made of fire, rainbow hearts, a robot mask, and much more.



Interscope Records, which is Rodrigo's label, has a history of using Apple to promote many of its artists. This includes Lady Gaga and Selena Gomez, both of which had music videos shot on iPhone in recent years, and Billie Eilish, whose documentary "The World's A Little Blurry" debuted on Apple TV+ earlier this summer.



Apple Music is also promoting the new music video at the top of the "Browse" tab on the iOS and macOS apps.

Article Link: Olivia Rodrigo Partners With Apple For Custom AR Face Masks Used in New 'Brutal' Music Video
 
Article Link
https://www.macrumors.com/2021/08/23/olivia-rodrigo-ipad-pro/
Yes, another article involving a teenage female where all the comments will be about how she’s terrible, never heard of her, doesn’t deserve to be famous, virtue signaling by going to the White House etc etc while never listening to the music or knowing anything at all about the person, but has plenty of time to comment how terrible pop culture and awful she is at singing….
 
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steevn said:
Yes, another article involving a teenage female where all the comments will be about how she’s terrible, never heard of her, doesn’t deserve to be famous, virtue signaling by going to the White House etc etc while never listening to the music or knowing anything at all about the person, but has plenty of time to comment how terrible pop culture and awful she is at singing….
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Someone didn’t hit the play button on the videos… I don’t think the quality is subjective. In the music video she even says she doesn’t like any song she makes! 😆

I’m not sure what you’re talking about. What I heard was another teenage girl complaining about how hard life is… for being famous - when the goal of her chosen career is at least in part to become famous.
 
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blacktape242 said:
3....2....1....terrible. Sounds like another no talent hack
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Sorry, remind me again about why we care about your opinion of her music, and what relevance that has to this article? The article here is about some coordination between her (her label, whatever) and Apple, using Apple AR features. This article wasn't a review of her music.
 
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I like good vocals, if the music is louder than vocals, then you are just using excessive amount of makeup to hide your facial imperfections. It’s just noise, which can be generated by AI with the help of Psychoacoustic models.

Also that’s not a good use of AR. It’s cheaper to do it with Adobe After Effects.
 
WoodpeckerBaby said:
I like good vocals, if the music is louder than vocals, then you are just using excessive amount of makeup to hide your facial imperfections. It’s just noise, which can be generated by AI with the help of Psychoacoustic models.

Also that’s not a good use of AR. It’s cheaper to do it with Adobe After Effects.
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Well, I like loud music and don't really care about vocals.... since we're all sharing, I guess.
 
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steevn said:
Yes, another article involving a teenage female where all the comments will be about how she’s terrible, never heard of her, doesn’t deserve to be famous, virtue signaling by going to the White House etc etc while never listening to the music or knowing anything at all about the person, but has plenty of time to comment how terrible pop culture and awful she is at singing….
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I think you just saved hundreds (if not thousands) of people a lot of time and trouble, Bud.
 
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steevn said:
Yes, another article involving a teenage female where all the comments will be about how she’s terrible, never heard of her, doesn’t deserve to be famous, virtue signaling by going to the White House etc etc while never listening to the music or knowing anything at all about the person, but has plenty of time to comment how terrible pop culture and awful she is at singing….
Click to expand...
I don't have to smell an elephant's turd to know it stinks. I've smelled plenty of other turds to know it will. I don't have to smell every single variety of turd. To make a general conclusion that turds stink and a particular one I haven't will stink.

Maybe there's a chance one will smell great. But I won't spend my life. Smelling every bad one. In the hopes one mighr smell good.
 
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blacktape242 said:
3....2....1....terrible. Sounds like another no talent hack
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Olivia Rodrigo can actually sing.

I’m old and at one point in life was a musician. I am the first to hate on quantized, auto tuned, same 3 chord, 12 writer pop songs. But pop has its place, and there is good pop. Check out some of her other songs - she’s actually good.

This song doesn’t show off her vocal talent so much, but I can see why it exists. Hopefully it can help some teenagers going through a hard time in this social media enabled world.
 
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jimbobb24 said:
Corporate promotion is corporate.

Good luck random female popstar #64. At first listen your music is pretty generic…hope you can navigate the balance of making art with the drive for fame.
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She's not some "random female pop star. She's an actress from Disney's High School Musical series which is a popular show. She just happens to be getting into the music world since she recorded an album.
 
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velocityg4 said:
I don't have to smell an elephant's turd to know it stinks. I've smelled plenty of other turds to know it will. I don't have to smell every single variety of turd. To make a general conclusion that turds stink and a particular one I haven't will stink.

Maybe there's a chance one will smell great. But I won't spend my life. Smelling every bad one. In the hopes one mighr smell good.
Click to expand...

One of the strangest posts I've read on MacRumors....and that's saying something.
 
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bLackjackj said:
You obviously haven't heard her music, Lol..it literally IS terrible! Another Tik Tok wanabee 🤦‍♂️
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The majority of humans currently on planet earth have heard her music lol. Are you more of a tik tok original fan or what? Or are you using a platform you know nothing about to clamor superiority.

I’m no super fan of hers, but literally every major artist(even those most obscure artist only you and your friends know and you’re a super fan of) respect this album, so let’s just all agree you like to target seemingly easy targets with no knowledge of anything.
 
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