On the unbearable cringiness of Apple’s recent special events

[Nepenthe]

Has anyone noticed how cringey and borderline unwatchable these Apple special event infomercials have become over the past couple years? I feel like they’re a year away from Microsoft Songsmith territory.

Is this becoming like Star Wars reboot where the new ones are so bad but no one has the courage to step up and say this?

 

[JahBoolean]

Do you identify on such a core level with a brand that you must feel outrage when PR material falls short of your percieved objective aesthetic standards ?

Recalibrate your critical scope.

 

[usagora]

Do you identify on such a core level with a brand that you must feel outrage when PR material falls short of your percieved objective aesthetic standards ?

Recalibrate your critical scope.

I don't sense any "outrage" from the OP. He's simply sharing his opinion how he thinks the events are getting too cringy.

 

[BotchQue]

What, you didn't like Fredericci's(sp?) slo-mo "Baywatch Bounce" footage?? 😆

 

[JahBoolean]

I don't sense any "outrage" from the OP. He's simply sharing his opinion how he thinks the events are getting too cringy.

The word "cringe" denotes the expression outrage/discomfort on a physiological level ...

 

[Nepenthe]

Do you identify on such a core level with a brand that you must feel outrage when PR material falls short of your percieved objective aesthetic standards ?

Recalibrate your critical scope.

Not really outrage. More like an Emperor has no clothes kind of thing.

 

[usagora]

The word "cringe" denotes the expression outrage/discomfort on a physiological level ...

Not in any world I've lived in. Discomfort, yes. Outrage, certainly not.

 

[JahBoolean]

Aye, I'll yield on the semantics. As per the spots, you've got to hand it to their VFX teams, very seamless transitions / creative visuals regardless of how tasteful they may seem .

 

[44267547]

Is this becoming like Star Wars reboot where the new ones are so bad but no one has the courage to step up and say this?

Do you genuinely believe that you’re actually making an impact on a thread that has like… six responses on a tech forum? Or would your thoughts and opinions be best directed actually towards the source itself ? (Rhetorical).

I mean, you mentioned the word ‘courage’, so why don’t you take the cringe you mention of and direct it towards Apple if you want to see change, because it is obviously affecting you enough where you made a thread about this.

If it was me, and I wanted to see change, I will go to the source itself, that would actually take more courage.

 

[jeremysteele]

Don't watch them. Easy.

 

[Juicy Box]

I stopped watching them after the horrible "hello again" event in 2016, but that had more to do with the direction that Apple was going with their HW than the quality of the Keynote.

 

[Jessica Lares]

Yeah, but this is the game you have to play with this current generation of developers and consumers.

Just look at the coverage afterwards.

 

[Rafterman]

Of course they are infomercials. They are literally trying to sell you stuff. That's the purpose of these events.

Not sure why that is a point of annoyance for some.

 

[Feek]

I think they're a lot better than the ones in front of live audiences where the whooping and cheering is ridiculously over the top.