Wow! This is new (to me)...did a search and I can't find any other info on this. You can now personalise your iPod shuffle with an engraving on the side!
Thanks for this thread UberMac, I didn't realize you could get shuffles engraved either.
I was just looking to buy a shuffle this week (as my 3G iPod seems to not want to connect to my mac any longer ). I'm looking at the 1GB shuffle, though I noticed the engraving option only seems to be available for new iPod Shuffles, and not refurbished ones. I was planning on getting a refurbished one, but now I think I might go new. For ~$20 more I get a new one plus engraving. Not bad.