Schiller is the only one on the exec team who puts customers first instead of squeezing every last penny out of them. When the judge ordered Apple to let developers link to external payment methods, Schiller pushed compliance. Tim Cook overruled him and demanded they slap on a “scare screen” and 27% cut at the expense of honesty and user experience.
Schiller’s track record shows he has the right priorities. In internal discussions, he “consistently sounds like the most reasonable voice in the room,” according to Nick Heer and I agree. He built the App Store into a developer- and user-friendly powerhouse and champions clear, intuitive interfaces over slimy revenue grabs. He knows that good products will result in good money.
Give him the CEO seat, and Apple would rebuild trust, refocus on great product experiences, and ditch their current damaging playbook.
In the end, that would result in a stronger Apple that could make even more money. Remember, that philosophy created the Mac and iPhone while Tim Cook’s philosophy created Vision Pro and a bunch of internal failures like the Apple Car
Schiller’s track record shows he has the right priorities. In internal discussions, he “consistently sounds like the most reasonable voice in the room,” according to Nick Heer and I agree. He built the App Store into a developer- and user-friendly powerhouse and champions clear, intuitive interfaces over slimy revenue grabs. He knows that good products will result in good money.
Give him the CEO seat, and Apple would rebuild trust, refocus on great product experiences, and ditch their current damaging playbook.
In the end, that would result in a stronger Apple that could make even more money. Remember, that philosophy created the Mac and iPhone while Tim Cook’s philosophy created Vision Pro and a bunch of internal failures like the Apple Car
