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Dec 29, 2003
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Lady Gaga partners with Polaroid for new camera design

By JASON SEGARRA

Pop music and Polaroid cameras have had a storied history in the past most famously encapsulated in Outkast''s 2004 clap-fest "Hey Ya." In an effort to make instant film fashionable once again, Polaroid has reached out to a new pop-star, 2009''s club anthem queen Lady Gaga.

The singer, equally known for dancey singles like Poker Face and her often bizarre fashion sense, has been named a creative director and inventor of specialty products for the nearly 73-year-old company.
For her part, Gaga is insistent that she will be more of a designer and less of a spokesperson for the new line.

"We won''t be selling cameras with my face on them," the 23-year-old pop starlet tells Parade magazine. "I''m working on bringing the instant film camera back as part of the future."

Gaga hopes to return the Polaroid brand of instant cameras to prominence in an age that has largely turned its back on film in favor of digital media. Though the company has not released any information on the singer''s newest projects, it has announced that new products from the "Haus of Gaga" will be available in stores by the end of 2010.
 
I love film, I'd use it more often if I still had a darkroom. I am also a fan of creative mediums or using polaroid in a more creative manner. That said, this is a waste of time for Polaroid really. Unfortunately I doubt they can reinvent the medium so much that it would appeal to the youngins.
 
Sorry, instant gratification has been fulfilled by digital. Polaroid film is dead.
 
Sorry, instant gratification has been fulfilled by digital. Polaroid film is dead.

Agreed. This is going to go nowhere.

Oh I don't know about that... I bought a Polaroid off eBay about 18 months ago and it's been a huge hit at house parties and even been taken on two hen parties by my housemate. People still love the Polaroid, it's method of picture production, the fact that it is still film i.e. that picture is a one off, even the picture quality lends itself to a fun vibe - it just seems to capture the mood so much better. And it is great to use more creatively too for that reason.

The camera itself was really cheap, but the film isn't and will be getting more expensive unless this push continues with a good bulk production. At the moment it works out at about £1.10 ($1.77) a shot!
 
Sorry, instant gratification has been fulfilled by digital. Polaroid film is dead.

Disagree with you, I hope, digital cameras still have there faults certainly the cheaper models, slow picture taking time, tiny screen, over complex controls, photos get forgotten about on the hd or camera memory.
 
Ahhhh… Polaroids

Takes me back to my childhood… discovering a little stash of intimate pics under a bed.

:p
Same here. To say I was grossed out is an understatement. I mean, my parents actually did it. Bleurgh!

:D
 
I love Polaroids. Some Polaroid photos are naturally so gritty, hazy, and contrasty, with a really stylized tint to it that digital photographers need to work at to replicate. With Polaroids, it's as if every moment of your social life is a scene in a softcore retro porn.
 
Oh I don't know about that... I bought a Polaroid off eBay about 18 months ago and it's been a huge hit at house parties and even been taken on two hen parties by my housemate. People still love the Polaroid

I got one Nov '08. And people do go ******* crazy when you pull it out at pretty much any social occasion (and very very annoyingly are always trying to drunkenly snatch the photos - at a pound a go they're mine) but none of them have gone and bought their own.

Even the friend who still has the Polaroid she got when she was about 7 (oh how I envied her) hasn't dug out her old one and grabbed some film for it.
 
The title of the thread has it correct, Polaroid the company (which is not the same company you remember, even last year) is making a couple of new integral film cameras. But instant films have nothing to do with Polaroid anymore.

Polaroid is out of the film game...forever.

www.theimpossibleproject.com is relaunching compatible integral films for these cameras and should continue to do so for the future.

Fuji continues to make the peel apart packfilms (not the ubiquitous "shake it" kind you remember, but the rectangular stuff they used for IDs).

To say that digital killed Polaroid, whatever. But to say it killed instant films means you have no idea what you are talking about because instant films were killed long before digital by bad business decisions and marketing.
 
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