I'm getting white. Which is strange, because I had a black MacBook, and black iPod classic and nanos. Then again, before then all I had was white iBooks and iPods, so maybe I just like a change every few years.
for some reason black seams unoriginal, like a black escalade everyone has one. plus white is brighter and more welcoming so i would go with white, but im on verizon waiting.
I'm really split between the two. I find the white one to be a lot more attractive, only because we really haven't seen a full white iPhone before. But I'm thinking I, personally, would get sick of it so I'm going with black, which is what I ordered.
As somebody else stated, I think the white is beautiful but I would probably get sick of it after awhile. It's just a little exciting to see an ALL white iPhone, but it won't be exciting 6 months from now.