poor battery life?

[Vin365]

I just bought the newer high end 13" model in June and I noticed the battery drains pretty quickly. At most I get 4-5 hours on full charge sometimes under 4. The percentage also seems to drain pretty quickly, is this normal? I thought it was advertised as 7 hours. I did a power cycle, and it didn't seem to do much. I have only been using it for safari and iTunes, sometimes VLC. The brightness is also turned down as well, and i keep the backlight off (under the keyboard)

 

[GGJstudios]

I just bought the newer high end 13" model in June and I noticed the battery drains pretty quickly. At most I get 4-5 hours on full charge sometimes under 4. The percentage also seems to drain pretty quickly, is this normal?

There are many factors that impact your battery life. See the BATTERY LIFE FROM A CHARGE section of the following link for details, including tips on how to maximize your battery life.

This should answer most, if not all, of your battery questions:

Apple Notebook Battery FAQ​