Press Releases for apps

[sydlawrence]

Does anyone have any tips for writing a press release for an app? Anyone got any guides? or what to say / not say?

Any advice will be welcome. I want to write a press release for my iPhone app, Local Eyes

Thanks for any help

 

[GoCubsGo]

Perhaps reading other press releases will help you? Unless the app is from a company that already has a strong brand I think a press release is pointless but ymmv.

 

[sydlawrence]

Hey Jessica, thanks for the reply. Actually, I do agree with you about them usually being pointless.

I guess my blog post is all I need http://sydlawrence.me/post/4812560288/why-the-color-app-isnt-worth-41m

I just need to send it to editors etc.

tl:dr; I recreated the color app in 12 hours, I want people to download my app instead