He has played a mankini-wearing Khazak and an Austrian fashion journalist with a penchant for anal bleaching, but Sacha Baron Cohen's next role might be his most outrageous yet and for once, it's not fictional.
Is this the real life? Is this just fantasy? Caught in a landslide, no escape from reality... Not really a Queen fan, but that's inspired casting.
The Borat star will play Freddie Mercury in a film about the singer's glory days as the frontman of Queen, the band's guitarist Brian May confirmed today.
"We have Sacha Baron Cohen, which will probably be a shock to a lot of people, but he's been talking with us for a long time," May told the BBC's Hardtalk show.
The untitled film is being written by Peter Morgan, the British screenwriter behind The Queen, Frost/Nixon and The Last King of Scotland, producers said.
The film will focus on the years leading up to what was arguably Queen's greatest moment: its performance at the Live Aid charity concert at London's Wembley stadium in 1985 .
The producer Graham King said shooting would begin next year. His GK Films is working on the project with Tribeca Productions, founded by Robert De Niro and Jane Rosenthal, and the Queen manager Jim Beach. No director is attached yet.
The project had the co-operation of Mercury's estate and the three surviving members of Queen, a spokeswoman for GK Films said. May and Queen drummer Roger Taylor will oversee the musical content of the film, which will feature both original Queen music and Mercury solo music.
http://www.guardian.co.uk/film/2010/sep/17/sacha-baron-cohen-mercury-film
Would you go and see this movie, or maybe rent it?
Best Queen tune: Somebody To Love