I received a call from the shack at 12pm and made an appointment for 2pm. I went in, no lines whatsoever. Traded in my 3GS, signed up for a new account, picked out my free case and paid $15.00 for my wife's new iPhone 4 and I walked out 25 min later. Perfect experience!!! Now I have a happy wife who got an early annversary present and I can now make my first FaceTime call.