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10:09...a little pun that they're "ahead of the times"
 

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I don't buy the theory that they're trying to symbolize they're one minute ahead of the competitors. They may simply be doing it so the long hand doesn't block the "2" and they want to be consistent with the time when displaying it digitally.

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neat! I just learned that covering your Apple watch during an incoming call mutes the ring. :eek:

And you can do the same to close an app.
 
I don't buy the theory that they're trying to symbolize they're one minute ahead of the competitors. They may simply be doing it so the long hand doesn't block the "2" and they want to be consistent with the time when displaying it digitally.

Yea I totally agree.
 
I don't know if it was a pun or not. It looks like a joke that was discovered after the fact. They probably started with 10:10, but didn't like how it looked digitally.
 
Not really ahead of all of their competitors, I am a huge Omega fan with 2 Omegas, and when I saw this thread did some research. A quick trip to their website shows that their watches are at 10:08. Rolex however is at 10:10. Patek Philippe has a few at 10:10 and a bunch at 10:08 depending on the face So I think its more just an aesthetic thing than symbolism thing
 
Yup, it's all stems from the aesthetic of an analogue clock face, with the hands making a smiley shape, when the time is around 10:10.

And then it was just habit that kept the time the same on the digital clocks of phones..

Dave Gorman, a UK comedian, has a great stand-up set (with powerpoint slides) all about HTC, and their 10:08 time on everything..

I can't find the clip online at the moment, but it's referenced in this article.
 
10.08 or 10.10 is a jewellery standard world wide. It allows the watch name to be seen. Generally is the watch has hour markers only then it's 10.10 if it has hour markers with numbers next to each then it's 10.08
 
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