Report: Apple to Increase iPhone 13 Pro and Pro Max Production by 10 Million Units

[MacRumors]

Apple plans to increase the production of the iPhone 13 Pro and iPhone 13 Pro Max by 10 million units for the second calendar quarter of the year, which runs from April to June, according to the Taiwanese version of DigiTimes.

From the report (machine translated):

Apple is rumored to expand its production plan for the iPhone 13 in the second quarter of 2022. Among them, the production of high-end models of the iPhone 13 Pro and iPhone 13 Pro Max is planned to increase by about 10 million units, and relevant Apple supply chain players are expected to benefit.

The report suggests an improving situation with Apple’s supply chain, which has been struggling to meet demand amid COVID-19 lockdowns and restrictions in China. Several of Apple's suppliers have been forced to partially or entirely suspend production, threatening the supply and availability of the iPhone, iPad, Macs, and other consumer electronics.

The iPhone 13 Pro and iPhone 13 Pro Max, announced in September 2021, offer modest upgrades compared to the iPhone 12 Pro from the year before. The current high-end iPhones benefited from a ProMotion display, bolstered camera capabilities with low-light improvements, a smaller notch, and faster performance. In its spring refresh of the iPhone lineup, Apple introduced a new Alpine Green color for the iPhone 13 Pro.

Apple will announce Q2 2022 earnings this Thursday, covering the company's performance throughout this quarter, the launch of the new Mac Studio, Studio Display, and 5G-enabled iPhone SE and iPad Air, and how well the company is stacking up to supply chain constraints.

Article Link: Report: Apple to Increase iPhone 13 Pro and Pro Max Production by 10 Million Units

 

[coachgq]

I was a standard 6.1 user for a while. Jumped to the Pro this time because of ProMotion. Don't think I'll ever go back to the normal one. While I was saving a couple hundred dollars in the past iterations, with ProMotion, I'm finding that it's worth the upgrade.

 

[Shreducator]

Really Apple's supply chain struggled during covid? It took me over a year to finally get a PlayStation 5 at retail price. During which time I've purchased many of Apple's most popular products with no problems at all.

 

[TheYayAreaLiving 🎗️]

Wow! They must be selling very well. Giving it a final push before WWDC and iPhone 14 gets announced this coming September.

 

[DelayedGratificationGene]

It’s the Pro Max from now every year for 5 family members. iPhone is such an integral part of our lives that only Apples latest and greatest will do.

 

[j_in_tx]

I'm guessing they want to maintain this price point since the iPhone 14's will be costlier.

 

[_Spinn_]

I'm impressed considering we're about halfway through the 13 lifecycle.

 

[Diablo360]

Good to see that they’re selling well. I was reading articles late last year how the 13 sale were doing very poorly

 

[eifelbube]

Apple plans to increase the production of the iPhone 13 Pro and iPhone 13 Pro Max by 10 million units for the second calendar quarter of the year, which runs from April to June, according to the Taiwanese version of DigiTimes.

From the report (machine translated):
The report suggests an improving situation with Apple’s supply chain, which has been struggling to meet demand amid COVID-19 lockdowns and restrictions in China. Several of Apple's suppliers have been forced to partially or entirely suspend production, threatening the supply and availability of the iPhone, iPad, Macs, and other consumer electronics.

The iPhone 13 Pro and iPhone 13 Pro Max, announced in September 2021, offer modest upgrades compared to the iPhone 12 Pro from the year before. The current high-end iPhones benefited from a ProMotion display, bolstered camera capabilities with low-light improvements, a smaller notch, and faster performance. In its spring refresh of the iPhone lineup, Apple introduced a new Alpine Green color for the iPhone 13 Pro.

Apple will announce Q2 2022 earnings this Thursday, covering the company's performance throughout this quarter, the launch of the new Mac Studio, Studio Display, and 5G-enabled iPhone SE and iPad Air, and how well the company is stacking up to supply chain constraints.

Article Link: Report: Apple to Increase iPhone 13 Pro and Pro Max Production by 10 Million Units

Why would one buy an iPhone 13 now when the iPhone 15 is only 18 months away?

 

[popdan]

why would people want to buy 13pro or 13pro max at this point when 14 is coming within 6months?

 

[batfink]

why would people want to buy 13pro or 13pro max at this point when 14 is coming within 6months?

Do we expect the 14 to be that much better though?

 

[PSeg]

I had the (RED) 12 mini and it was fine for what it was but when Apple announced the "Alpine Green" 13 Pro, I had to upgrade. I love when I'm out and about and people are like "whoa that phone color looks so much better in person!"

 

[svish]

iPhones sell well round the year. But maybe better to wait for 14 Pro/Pro Max.