RM's Prices; Have I Missed Something?

[BenEndeem]

I was looking around and found a site called RM which sell computers. Their Mac's prices all undercut the amount Apple charges, for example:

Base Mac Pro; Apple's price inc. VAT is £1,749 yet RM's inc. VAT price is £1,613.87.

2.8GHz iMac; Apple's price is £1,149 but RM's price is £1,085.12.

Link: http://www.rm.com/shops/rmshop/Range.aspx?nguid=03e08711-7247-4b11-bfc6-cf820d9e8dc5

My first thoughts are that RM, being education based, might buy from Apple with the educational discount and then sell on, but obviously it's only speculation.

Has anyone bought from them? Is there something I'm missing?

Thank you in advance.

Edit: I've looked into it, but details surrounding who you have to be to buy from them are rather vague to say the least.

 

[ritzuk]

RM supply laptops to schools. You may need to be in education to buy from them, but I'm not sure as I remember a lot of people tried buying the Asus EEE PC from RM when it was announced, because they were the only folk who had them in stock.

Call them!