O2 is planning to hatch a series of attractive propositions to boost 3G iPhone sales in the UK, according to Macworld UK's sources.
Macworld sources claim the device will cost £100 and be sold with an 18-month contract, but Apple's UK network partner may harbour deeper plans for the launch of the device. Including free upgrades, free phones for high-tariff users and pay-as-you-go deals.
We have heard that O2 may sell the iPhone in the UK on a pay-as-you-go basis, offering the device contract-free at the same price as the preceding model, £269.
It is also rumoured that the iPhone will be offered for free to new customers signing-up to the most expensive tariff. That's currently the £75 per month tariff that offers 3,000 minutes of calling and 500 texts.