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Rupert Murdoch Confirms Plans for Wall Street Journal iPad Application

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Apr 12, 2001
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The Wall Street Journal reports (subscription required) on comments from Rupert Murdoch, Chairman and CEO of parent company News Corp., who noted that the newspaper will be present on the iPad and that Apple has provided the company with access to one of the tablet devices. The newspaper's iPad device is apparently kept under very tight security overseen by Apple itself.
Mr. Murdoch said the Journal planned to be on Apple Inc.'s iPad tablet computer. "In fact, we've been allowed to work on one, and it's under padlock and key. The key is turned by Apple every night," he said in response to a question. "But we will be on that with The Wall Street Journal." Mr. Murdoch said he believed in a year or so there will be a half dozen or more devices on which consumers will be able to receive newspapers and other media.
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Apple CEO Steve Jobs recently traveled to meet with executives at The Wall Street Journal and other publications in order to sell them on the promise of the iPad. Jobs' visit to the Journal also reportedly included arguments against the use of Flash on Apple's mobile devices, making the case to newspaper executives that they should embrace alternative technologies.

Article Link: Rupert Murdoch Confirms Plans for Wall Street Journal iPad Application
 
Article Link
https://www.macrumors.com/2010/03/03/rupert-murdoch-confirms-plans-for-wall-street-journal-ipad-application/
Just make it reasonably priced - or free! If it is more expensive than the normal web subscription, it better have FAR more impressive features than the standard site.
 
Murdoch isn't going to pass up an opportunity to bring in revenue for the Journal or any other publication in his portfolio.
 
Whatever he touches turns to ****

Hopefully, he will have more luck with the iPad than he had with MySpace!


Edit: I changed my mind. I actually hope that we'll get another proof that he's a newspaper guy with no understanding of how the internet generates money in a sustainable manner. Hide Macrumors, before he knows about it, buys it, destroys it and starts charging us for it.
 
I strongly believe that Steve Jobs knows what he's doing. This is the future of the internet and will solve a lot of the problems that have limited certain players from participating fully in the online revolution.

I would be willing to pay, say $2.99 per month to have access to my favourite newspaper. The publication would win because they wouldn't have to rely on advertising and could predict their revenue a lot more accurately. Most importantly, this would breed loyalty and would allow the editors to define their content to their paying audience.

I don't plan on buying a first generation iPad because we all know that certain features have been withheld from v1.0 but I definitely see it fitting in between my iPhone (carry everywhere) and my MacBookPro (work station). iPad is fills the niche of laying back on the couch or against a tree in the park and enjoying the internet in your hand.

The 60 days that the iPad was given since announcement to sales floor was a masterstroke of marketing genius because it has allowed the world to digest what the iPad is and give people the opportunity to find out that they will love one. Further, it has put the iPad name on the mouths and minds of nearly anyone not living isolated from the world.
 
i don't get it. is macrumors going to put every "so-and-so is going to make an ipad app" article on the front page as if it's wire breaking news?

cnn is going to make an ipad app
wsj is going to make an ipad app
nyt is going to make an ipad app

yeah, we sorta get the point....everyone is going to make an app for the virtual shopping cart called the ipad. it's sorta...common sense.
 
The Wall Street Journal reports (subscription required) on comments from Rupert Murdoch, Chairman and CEO of parent company News Corp., who noted that the newspaper will be present
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That itself is quite sad, and telling of how this iPad program will Likely be presented.
 
Personally, I wish Apple would have come out with some type of media store for things like digital newspapers and magazines. Something that has more capabilities that the extremely limited eBook which could then be used on other devices as well. I know it's more of a pipe dream than anything, but relying on the individual newspapers to make their own apps using Apple's iPhone OS is just going to fragment and further kill the industry. Sure the big guys like Murdoch can afford to develop their own digital product for any number of devices, but for the smaller media outlets, that kind of software development is just too expensive and out of reach. Sure you can get someone to make a cookie cutter RSS iPhone app for you for $500, but to make a quality polished app is another story. Plus as a user, it's a real pain to have to have a separate app for every newspaper or magazine out there that I have interest in. It's the same thing with digital comic books, though at least there have been a few developers who have made one-stop shops for them.
 
Here is what I don't get...how is this better than just using the web? One app to get to all your content. I understand a native app is more capable, but it's generally also more expensive to create. So all of a sudden we have much more complex software for...reading the news? How is having an app for every site a better solution? It must be all about the money.

I guess I just don't get it...
 
Imagine being the publisher, and being able to track user interaction in your publication? See the articles they're mostly looking at.. What they're NOT looking at.. their path of interaction. Again, a benefit of digitalizing print media.
 
Why would I want to subscribe to any of Murdock's newspapers when I can simply can news for free via other websites such as Toronto Star, BBC news etc? Probably be better quality than Murdock's rags too!
 
TennisandMusic said:
Here is what I don't get...how is this better than just using the web? One app to get to all your content. I understand a native app is more capable, but it's generally also more expensive to create. So all of a sudden we have much more complex software for...reading the news? How is having an app for every site a better solution? It must be all about the money.

I guess I just don't get it...
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Ever heard of underground trains?

Entire newspaper issues need to be downloadable if they're going to appeal to their main audience - the commuter. Web access doesn't cut it.
 
There is a Wall Street Journal app for the iPhone right now. I have it. And it's a $49 a year subscription.

Sorry, but you guys have been trained to think content is next to free or free. That just ins't the reality of this world. My regular online journal subscription is $120 per year. There are discounts if you do things like have the print and online version, etc.

Kindle users pay either $9.99 or $14.99, I forget which. The people that need the journal will gladly pay up to $15 a month if it is crafted well. Ultimately, I like the model the Journal has now. $99 for web and add $49 a year for the iPhone. Just give me the same deal and I'd be very happy with it.
 
firestarter said:
Ever heard of underground trains?

Entire newspaper issues need to be downloadable if they're going to appeal to their main audience - the commuter. Web access doesn't cut it.
Click to expand...

I guess that is one good argument...

(I live in San Diego, subways didn't even occur to me.)
 
No thanks. Don't want it if it's free and I certainly won't pay for it. If a Murdoch owned propaganda media outlet reported that 2+2 was 4, I'd have to get out my calculator and double check.
 
yg17 said:
No thanks. Don't want it if it's free and I certainly won't pay for it. If a Murdoch owned propaganda media outlet reported that 2+2 was 4, I'd have to get out my calculator and double check.
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you're not WSJ's target demographics.
 
gohanmzt said:
un-****ING-believable
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Guessing you have no idea how much that thing is worth right now. No one has one, I am guessing there are only about 10 on them in the wild and all of them are under lock and key.
 
ipedro said:
I strongly believe that Steve Jobs knows what he's doing. This is the future of the internet and will solve a lot of the problems that have limited certain players from participating fully in the online revolution.

I would be willing to pay, say $2.99 per month to have access to my favourite newspaper. The publication would win because they wouldn't have to rely on advertising and could predict their revenue a lot more accurately. Most importantly, this would breed loyalty and would allow the editors to define their content to their paying audience.

I don't plan on buying a first generation iPad because we all know that certain features have been withheld from v1.0 but I definitely see it fitting in between my iPhone (carry everywhere) and my MacBookPro (work station). iPad is fills the niche of laying back on the couch or against a tree in the park and enjoying the internet in your hand.

The 60 days that the iPad was given since announcement to sales floor was a masterstroke of marketing genius because it has allowed the world to digest what the iPad is and give people the opportunity to find out that they will love one. Further, it has put the iPad name on the mouths and minds of nearly anyone not living isolated from the world.
Click to expand...

Why would they not need to depend on advertising revenue under this scenario? They sell the paper now and rely on advertising revenue...Also they are in the business of making as much money as possible.
 
TennisandMusic said:
Here is what I don't get...how is this better than just using the web? One app to get to all your content. I understand a native app is more capable, but it's generally also more expensive to create. So all of a sudden we have much more complex software for...reading the news? How is having an app for every site a better solution? It must be all about the money.

I guess I just don't get it...
Click to expand...

I want the newspaper to look like a newspaper, but be paperless. You don't get that on the web.
 
sfoalex said:
There is a Wall Street Journal app for the iPhone right now. I have it. And it's a $49 a year subscription.

Sorry, but you guys have been trained to think content is next to free or free. That just ins't the reality of this world. My regular online journal subscription is $120 per year. There are discounts if you do things like have the print and online version, etc.

Kindle users pay either $9.99 or $14.99, I forget which. The people that need the journal will gladly pay up to $15 a month if it is crafted well. Ultimately, I like the model the Journal has now. $99 for web and add $49 a year for the iPhone. Just give me the same deal and I'd be very happy with it.
Click to expand...

The Wall St. Journal is a special case. Folks are used to paying for financial figures and information, and they're happy to do that. $49 per year isn't much - I bet the iPad app version costs more.

Pick a regular newspaper and yes, I'd agree with you.
 
Glad to hear about iPad content.

I'd like to use the iPad to drop paper versions of WSJ, NYT, and Chicago Tribune. Would like to hear about periodicals such as The Atlantic, The Economist, and National Geographic, too. (Actually, N.G. is the only one that I would consider keeping as a print subscription.

Actually canceled my WSJ print delivery one week ago under the assumption iPad version would come along combined with the fact that too many of them went directly from the front door to the recycle bin.
 
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