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Apple and Salesforce today announced that the two companies have reached a strategic partnership in customer relationship management.

apple-salesforce-duo.jpg

Working with Apple, Salesforce has agreed to redesign its mobile app to take full advantage of iOS features like Face ID, Siri Shortcuts, 3D Touch, Apple Business Chat via iMessage, and more. The new app, slated for release by early 2019, will also better adhere to Apple's Human Interface Guidelines.

Salesforce will also be releasing a new SDK for iOS by the end of 2018. Optimized for Apple's programming language Swift, the native SDK will enable businesses and developers to build and deploy apps for iPhone and iPad on the Salesforce Lightning Platform, and distribute them through the App Store.

To support developer learning and career growth, Apple is launching a new Get Started with iOS App Development course on Trailhead, Salesforce's free, web-based learning platform. The course, which will teach anyone how to build native iOS apps in Xcode with Swift, is available starting today.

Attendees of the Dreamforce 2018 convention can get an early look at the new Apple and Salesforce offerings in the Salesforce Campground, in the Moscone South Halls ABC, or the Trailhead Area in Moscone West Level 1.

Article Link: Salesforce Partners With Apple, Will Release SDK for iOS Later This Year and Redesigned iOS App in Early 2019
 
I got excited thinking for a second that they would redesign the App Store. However the Apple Store page still takes the cake in being the worst experience to navigate
 
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Why?Are Salesforce regarded as being particularly good at UX?
As someone whose job is exclusively Salesforce work, Salesforce's UI/UX looks like it was designed by a team trapped in a concrete truck flying down the highway. It's horrible.

With that said, an SDK and native support is absolutely amazing, and I can't wait to get my hands on this!
 
Aside from Daylite, which is super expensive (about the same price as Salesforce at $24/month per user), I haven't seen a good advanced contact management app/CRM with native macOS and iOS interfaces. Hopefully, this new Salesforce revamp will pressure competitors to do the same.
 
Why is Apple partnering up with Salesforce? Seems to me they should be focusing on their own subsidiary, FileMaker... which can be used to build a CRM that one can customize to one’s business and liking. They haven’t done anything in the way of iOS SDKs for the the new Data API, and the one they have right now is basically a wrapper for .fmp12 files and doesn’t allow for custom behavior on iOS.
 
Aside from Daylite, which is super expensive (about the same price as Salesforce at $24/month per user), I haven't seen a good advanced contact management app/CRM with native macOS and iOS interfaces. Hopefully, this new Salesforce revamp will pressure competitors to do the same.

SAP?
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The Windows Store in Windows 10 would like a word with you.

Lol indeed!
 
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