The announced release is "early 2015" but I saw Fitbit Surge on the shelves at Target already. They had the display up and those little "locked-item, take to cashier" cards hanging there already. I asked an associate if they were really in, and he said the floor fixtures just arrived but not the stock. I wonder if they are arriving for Black Friday.
I hope that's not wishful thinking. My UP band just died.
I hope that's not wishful thinking. My UP band just died.