That is a good point. I had to start out on U.S. cellular when I got my first cell phone because I quickly found out that neither AT&T, Cingular, or Verizon had cell coverage in my area. I did my research by asking if I could get a phone to check to see if it would work in my area and all 3 let me do it but gave me a really crappy phone to try it with, and none of them got reception. But U.S. Cellular did so I got on with one of there crap phones until the first major carrier made it to my area and it was verizon. AT&T finally made here a year ago but I was locked in with verizon and droid, now that they have the Iphone I am excited!