My knowledge of languages is not that great but does a word have to be either.
And apart from the obivious, e.g. man, woman etc., I thought English did not differentiate words according to masculine/feminie but as always refer to point one.
I guess that makes me "unsure" but I would've rather vote for neither.
I am not talking about gender of the word in a language, like in German. I mean is fuss a "girly" word. Would you use "fuss" to market a product to men?
i vote for none of the above. i'd say region specific, not gender specific. i heard this used by both men and women a lot when i lived in the south (TN, TX, GA, SC) and don't see a problem with using this to market to either gender.
but would also agree, that hassle seems a better fit.
I don't feel that "fuss" carries a feminine or masculine connotation, but that would depend heavily upon the context. In what way are you looking to use it?