Mmmm...pizza. 
http://story.news.yahoo.com/news?tmpl=story&u=/ap/pizza_gaming&cid=562&ncid=562&sid=96479357NEW YORK - Demonstrating a deep understanding of what its computer-gaming audience, Sony has built the ability to order pizza into its latest online multiplayer game.
Type the command "/pizza" while playing Everquest II, a fantasy game with 330,000 active players, and get the Pizza Hut Web site, where you can place orders for delivery.