You can check out the full article here. But this goes back to something I've always said about anything that goes on your head be it 3DTV glasses, VR, AR, or whatever. People hate putting crap on their heads. I've used VR before, I owned something that was lower-end but enjoyable (the original PSVR) but there is just such a high learning curve to these devices for many people.
Will Apple's AR/VR even be something they are expecting to become a serious category or will it be a "hobby" ala
tv back in the day? I'm sure Apple is also seeing this news along with the news of Meta and Microsoft scaling back their AR/VR efforts and maybe having second thoughts.
A second (but very unlikely) scenario is whatever Apple shows are iPhone-caliber game-changing. I will continue to remain incredibly skeptical of VR/AR and roll my eyes at anybody that claims it's any more than a niche market.
Will Apple's AR/VR even be something they are expecting to become a serious category or will it be a "hobby" ala

A second (but very unlikely) scenario is whatever Apple shows are iPhone-caliber game-changing. I will continue to remain incredibly skeptical of VR/AR and roll my eyes at anybody that claims it's any more than a niche market.