Some of you guys are very pessimistic.
Firstly: I am not an apple user because of "brand loyalty", I am an apple user because they make a superior product. There is no operating system that is as easy to use, aesthetically pleasing and, most importantly, as STABLE as the MacOS (especially now with X). In terms of manufacturing fit and finish, you find me one PC manufacturer (including sony) that make products as sturdy, beautiful, well designed and reliable as an Apple product. I have owned Compaq machines, IBM machines, Dell machines, Microsoft peripherals, and the like and never found any that match the quality of apple.
Secondly: While apple may have a relatively small marketshare, they have huge "mindshare" and therefore are very well positioned to grow their market. Additionally, while apple may have presented a loss for Q1 2003, this was only because of a 17 million restructuring charge and a 2m accounting correction. Less these two charges and the company made 11m for the quarter, and this is on top of what must have been HUGE R&D costs for the whole line of new products that apple has been and will be releasing this year. Bottom-line - Apple is not going anywhere anytime soon.
Thirdly: On the comment of "outdated" technology, while it is true that apple can be slow to adopt new technologies (optical drives being a prime example) how many technologies have Apple invented and perpetuated themselves? Apple is the company that made USB the universal standard for peripheral products. Apple is the company that made Firewire (or 1394 for some of you) the digital media standard. Firewire 800. MP3 players. PDA's. Consumer GUI's. Mice. The computer game is one in which you place a bet that some innovation will become the industry standard and not be eclipsed by the next innovation by someone else. Apple has won that bet more times than any other company I can think of.
Finally: I really wish some people would just sit and think about what they are saying instead of just bitching about their "outdated" computer not innovating to their doorstep fast enough.