Sony is to make its top 500 films available digitally in the next year.
Michael Arrieta, senior vice president of Sony Pictures, said at a US Digital Hollywood conference that it wanted to create an "iTunes" for films.
Films will be put onto flash memory for mobiles over the next year, said Mr Arrieta, and it will develop its digital download services for films.
http://news.bbc.co.uk/1/hi/technology/4396481.stm
Come on in, the water's fine!
Seriously, who doubted this would happen? Sony should be in a good position but they've dropped the ball before...