Sooooo... the base 7 stayed the same $649... but the base 7+ got bumped up to $769? Huh?

[Hal~9000]

Any reason why they would only increase the price of the 7+ and not the 7?

I mean was the new camera lens that much more expensive?

You would think if they were simply being greedy SOB's they would have increased the price of both...

 

[spazma7ik]

Good, less competition when preordering for me.

 

[urkel]

Its not about anything being more expensive. Its how they can market something to be more "premium" by increasing the price. This is Tim Cooks company now so get used to it.

Anyway, I'm still looking for official pricing on the plus because as of now it looks like this.

7S+
32GB = $769
128GB = $919
256GB = $1019

That just seems crazy. And as a "Middle Tier" user then I'm kinda bummed because 32GB is too small but 128GB is waaay too much. I have an iPad Pro 9.7 128GB and even with movies on it then I'm under 64GB.

 

[CTHarrryH]

Yup - going to miss the 64GB which worked for me. I can use a 32GB but will have to get into the manage storage world again as I used to with 16 GB models

 

[Lunfai]

You have to think that the plus does have an extra camera lol.

 

[iClone]

I'm surprised they raise the price as well, but I'm still getting a 7+ In jet black.

 

[Dave245]

Don't forget the technology in the dual lens system in the 7 Plus, I said they would do this. I'm still getting a dark black 7 Plus that camera is epic!!

 

[thadoggfather]

You have to think that the plus does have an extra camera lol.

Yeah but its just lame that they did,

a whomping $20 apple? Like it really is a make or break they get that extra $20, vs. obvious "apple tax" in form of $100 increments. One word: courage (or lack thereof)

 

[Shanghaichica]

It sucks for those who had the 64GB models. To have to pay so much more because 32GB is too small.

 

[iClone]

Yeah but its just lame that they did,

a whomping $20 apple? Like it really is a make or break they get that extra $20, vs. obvious "apple tax" in form of $100 increments. One word: courage (or lack thereof)

$20 seems like a random price To increase it by, but I guess 799 as a starting point sounds too high

 

[rui no onna]

Its not about anything being more expensive. Its how they can market something to be more "premium" by increasing the price. This is Tim Cooks company now so get used to it.

Anyway, I'm still looking for official pricing on the plus because as of now it looks like this.

7S+
32GB = $769
128GB = $919
256GB = $1019

That just seems crazy. And as a "Middle Tier" user then I'm kinda bummed because 32GB is too small but 128GB is waaay too much. I have an iPad Pro 9.7 128GB and even with movies on it then I'm under 64GB.

Apple's updated their website.

7+
32GB $769
128GB $869
256GB $969

 

[Prabas]

Its not about anything being more expensive. Its how they can market something to be more "premium" by increasing the price. This is Tim Cooks company now so get used to it.

Anyway, I'm still looking for official pricing on the plus because as of now it looks like this.

7S+
32GB = $769
128GB = $919
256GB = $1019

That just seems crazy. And as a "Middle Tier" user then I'm kinda bummed because 32GB is too small but 128GB is waaay too much. I have an iPad Pro 9.7 128GB and even with movies on it then I'm under 64GB.

Apple.com says that 128GB is $869. Each storage tier is $100 more. What's changed?

 

[vistokid]

I called it last week:
https://forums.macrumors.com/threads/price-difference-between-7-and-7-plus.1991376/#post-23319605

 

[The.Glorious.Son]

A $20 jump for the additional camera lens and components? I think I can swing that over the course of a year. What is that? $1.67 a month? Guess I am going to have to have one less double stack at Wendy's every month.