Spotify Increasing Subscription Prices in the US Again

[MacRumors]

Spotify today announced a price increase in the United States, Estonia, and Latvia, marking the company's third U.S. price increase in less than three years.

The company revealed the changes in a post published on its website earlier today, stating that Premium subscribers in the affected markets will receive an email over the coming month explaining how the new pricing will apply to their accounts. Spotify said that the revised prices will take effect on subscribers' next billing date, while new customers will see the updated pricing immediately when signing up on spotify.com/premium.

In the United States, Spotify is increasing the cost of every major Premium tier. The Individual Premium plan will rise from $11.99 to $12.99 per month. The Student plan will increase from $5.99 to $6.99 per month. Multi-user plans are seeing larger increases, with the Duo plan, which supports two accounts, moving from $16.99 to $18.99 per month, and the Family plan increasing from $19.99 to $21.99 per month. Spotify attributed the changes to what it described as periodic adjustments across its markets:

Occasional updates to pricing across our markets reflect the value that Spotify delivers, enabling us to continue offering the best possible experience and benefit artists.

This latest increase is the third time Spotify has raised U.S. subscription prices since mid-2023. In July 2023, Spotify implemented its first U.S. price hike since launching in the country in 2011, increasing the Individual Premium plan from its long-standing $9.99 monthly price. A second increase followed in June 2024, bringing the Individual plan to $11.99 per month. The January 2026 change moves that price another dollar higher, continuing a pattern of more frequent adjustments after more than a decade of unchanged pricing.

Outside the United States, Spotify has also raised prices in recent years. The company increased subscription costs in multiple international markets in August 2025, and previously raised prices in regions including the United Kingdom and Switzerland.

Article Link: Spotify Increasing Subscription Prices in the US Again

 

[BigJohno]

What they just increasing every year now...

 

[ztwhitman]

These companies can never get enough

 

[ThisIsMike]

I don't use Spotify, but THREE increases in LESS than three years is absurd for any subscription service. They must really want people to jump ship!

 

[963852741]

Thank god i have a very big vinyl and CD collection.

 

[ZipZilla]

Spotify have a good service, but I really like YouTube music. I pay once a year for YouTube premium and get YouTube without ads and YouTube Music. a sensational value for me.

 

[DutchApplePie]

At this rate I think the only reason I use this service is if I get free trials

 

[Radin.Y]

I wish most of that money went to smaller artists, not execs.
Not to say they don’t deserve it, but the big artists make money from other sources too. I think it’s the indie artists —who their livelihoods depend on this income— who should really benefit from these price hikes.

 

[dmr727]

Apple Music is $16.99 for a family, so five bucks less than this new rate. Is there a big advantage to going with Spotify?

 

[Radin.Y]

I don't use Spotify, but THREE increases in LESS than three years is absurd for any subscription service. They must really want people to jump ship!

Please tell that to the inflation rate everyone is trying to keep up with!

 

[sw1tcher]

Why are people surprised by this? We were told it would happen less than 2 months ago

Spotify to Raise US Subscription Prices Early Next Year

Spotify will raise subscription prices for users in the United States in the first quarter of next year, according to the Financial Times, citing sources familiar with the matter. The report links pressure from major record labels on both Spotify and Apple Music to raise subscription prices...

www.macrumors.com

 

[surferfb]

I was told that companies being able to bypass Apple's cut would result in lower prices for consumers.

 

[ProbablyDylan]

Jellyfin is free and has decent music support. Plenty of music-focused clients for it too.

 

[963852741]

Just remember when you own it no one can tell you where, what and how to use it or at what quality. If you rent it you become a hostage.

 

[GMShadow]

Please tell that to the inflation rate everyone is trying to keep up with!

Inflation has been back to the usual 2-3 percent for a few years now.

 

[RevTEG]

I don't use Spotify, but THREE increases in LESS than three years is absurd for any subscription service. They must really want people to jump ship!

I totally agree with you. However, this isn’t abnormal.

Apple TV+ (now “Apple TV”)

Apple has raised the monthly subscription price for Apple TV+ three times since it launched in 2019:

From $4.99 → $6.99 per month in October 2022.
From $6.99 → $9.99 per month in 2023.
From $9.99 → $12.99 per month in 2025.

So Apple TV+ has had 3 price increases in the U.S. to date.

Apple Music has increased twice.
Apple One has increase twice.

 

[Slix]

Just a reminder that you can buy an entire album (sometimes even as a physical CD!) for less than the cost of a subscription now, and you can own and use that music forever. If you're only listening to a handful of new songs a month, you'd be saving money each month too, and won't lose anything if you decide to stop paying at any point.

 

[Plutonius]

It's a race to the top.

Which music streaming company can have the highest cost in 2026 .

 

[jkratz.36]

Please tell that to the inflation rate everyone is trying to keep up with!

Spotify has about 70 million premium subscribers in the United States, about 280 million world-wide. Thats a hell of a lot of money for "inflation".

 

[sw1tcher]

Just remember when you own it no one can tell you where, what and how to use it or at what quality. If you rent it you become a hostage.

Buying music ≠ owning the music.

It's a license (for personal use) you're buying. And if it's in physical form, you're buying that packaging.

Buying music doesn't mean, for instance, that you can edit/mix the music and then legally sell it.

 

[ShivneelSingh]

Music FTW. I love AppleOne.

 

[Ethosik]

These companies can never get enough

Graph must go up. Everyone (generally speaking) that wants Spotify has it already. To make more profit they need to squeeze more out of customers.

Aah I hate late stage capitalism

 

[Trusteft]

I really don't understand people who are willing to pay for one more subscription, this time for listening to music.

Why don't you just buy an album per month, if you want to spend money.

Anyway, I am not actually asking. Do you.

 

[repoman016]

While this isn't great news, spotify is all I've known for over 10 years now. There will be no switching to another service to save a couple dollars a month.
Apple music lost my interest the second they put a U2 album on everyones phone without asking. That was enough Apple music for me to know the GUI is not what I like

 

[Stevez67]

Apple Music has increased twice.
Apple One has increase twice.

So every 3 years, not annually without any of the increase going to the artists who create the music.