Steve Jobs' Authorized Biography Gets New Title

[MacRumors]

The authorized biography of Steve Jobs, announced earlier this year and scheduled to be released by Simon & Schuster in March 2012, has a new title.

According to Fortune, the old title, iSteve: The Book of Jobs, chosen by the publisher's publicity department, wasn't a favorite around author Walter Isaacson's household. Isaacson has succeeded in getting a new title approved:

Steve Jobs by Walter Isaacson.​

In 2010, it was first reported that Steve Jobs had agreed to participate in an authorized biography. The book is due on March 6th, 2012 and is already available for pre-order from Amazon.

(Photo by Flickr/Joi Ito)

Article Link: Steve Jobs' Authorized Biography Gets New Title

 

[koobcamuk]

Excellent. A much better name for an autobiography.

 

[propynyl]

publicity stunt

I smell a publicity stunt. It was never going to be called "iSteve: The Book of Jobs." The biblical innuendo was meant to shock and stir up some additional publicity.

 

[winston1236]

make it a free app store download

 

[AppleScruff1]

I wonder when people will start lining up outside Barnes and Noble?

 

[840quadra]

Much better title, worth a bit more respect than the first proposal, though short.

I smell a publicity stunt. It was never going to be called "iSteve: The Book of Jobs." The biblical innuendo was meant to shock and stir up some additional publicity.

To be honest, that wouldn't surprise me either. Though Steve Jobs is a popular topic these days, even outside of Apple users, so I am sure it would sell well without the potential stunt.

 

[appleguy123]

I wonder when people will start lining up outside Barnes and Noble?

Why do that when we have Kindles and iPads?

 

[bigcat.101]

iSteve: The Book of Jobs FTW!

 

[gorskiegangsta]

Good, because iSteve would be Steve Wozniak.

 

[AppleScruff1]

Why do that when we have Kindles and iPads?

Because it would be more Apple-like to wait in line for a few days, after all, this is the messiahs autobiography, not just an iPad or iPhone.

 

[haiggy]

Just pre-ordered it!

 

[Winni]

Why do that when we have Kindles and iPads?

Exactly. Why line up in front of a store when Apple and Amazon ship the device to your home - on the same day?

That being said, the new book title is back to Earth, I like it.

 

[ronwasserman]

I hope he talks about the importance of corporate tax breaks. I'd love to get his take on that.

 

[kjs862]

much better!

 

[striker33]

Why do that when we have Kindles and iPads?

Why do that when we have torrents?

I'm sure Steve won't mind missing out on a little cash not entering his 95ct gold lined wallet.

 

[scaredpoet]

I wonder when people will start lining up outside Barnes and Noble?

They won't. They'll line up for iPads and buy it in the iBookstore.

 

[.Andy]

What an inspired new title. Deserving of the big bucks.

 

[AidenShaw]

blasphemy

this is the messiahs autobiography

I don't think the folks waiting for MacWorship to be ported to Apples would like that....

 

[HelveticaNeue]

When I heard it was called iSteve: the Book of Jobs my first thought was "There's no way Steve is happy about this." I think Steve would like this title.

 

[Tilpots]

That's a perfect picture for a caption contest!!! Here's mine:

"What? Are these quadruple D's?"

"Your holding it wrong, Baby."

"And I said unto them, 'Let there be Apps,' and there were Apps."

"iBall will be magical!"

 

[TMar]

Excellent. A much better name for an autobiography.

Because it would be more Apple-like to wait in line for a few days, after all, this is the messiahs autobiography, not just an iPad or iPhone.

FYI it's not an autobiography. It would be if Steve was writing it himself.

 

[striker33]

They won't. They'll line up for iPads and buy it in the iBookstore.

Or they'll buy an actual eReader that doesn't give you eyestrain, migraines, and isnt hard to read outside amongst other places. And probably the fact that the iPad battery is pathetic compared to things like the Kindle.

They're ok for short reading spells, maybe for say magazines or newspapers, but for extended reading its just painful, especially with the weight of the thing.

 

[swarmster]

Boo. While "iSteve" was dumb (who has ever called him that? And it kind of belittles his many pre-i accomplishments), I loved "The Book of Jobs". It was funny and of accurate tone.

 

[zarusoba]

Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_1 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8G4 Safari/6533.18.5)

"Steve Jobs: Definitely Not an *******"

 

[Takeo]

Brilliant. So much better. iSteve was so lame. And using just his name and nothing else really speaks to Apple's austere aesthetic. Simple. Functional. Nothing there that doesn't need to be.