At first, I was thinking this was a good thing, but Seve would turn it down out of principle or because Glasser "publicly" threatened him. And I may have been right. However, I'm wondering if Apple's decision to turn Real down wasn't actually a wise move. What does Real sell that iTMS doesn't already, after all, and do they do it any better than the iTMS does?
P-Worm hit the reason it right on the head:
P-Worm said:
...Do we honestly think that Real's music store is going to sell a bunch of iPods? What if they get the syncing wrong or something? It will make the iPod look like a bad product when it isn't. Then people go back to Apple is putting out the same old garbage not knowing what is actually going on.
The only winner here is Real who would get a boost for their store....
And, Awimoway makes the same point in reverse:
Awimoway said:
Apple is too obsessive about how the product looks. I'm sure he turned Real down because their store and products just aren't as nice. He doesn't want to "taint" the Apple brand with a subpar product. But I don't think Apple's in a position to turn down anything that will help them strengthen their market position.
How much market share would Real's store actually gain the iPod, and at what cost? Real is notoriously heavy-handed in their advertising, and their store hasn't exactly been a rousing success so far.
One possibility is that Apple gives them the cool tech, Real's store gains a big boost from it, the iPod gets even more buyers, and everybody is happy.
Another possibility, though, is that Apple gives them the cool tech, Real does nothing but cannibalize sales from the iTMS (no biggie, since the iTMS isn't profitable anyway), doesn't sell any significant new number of iPods, and creates big support hassles when the Real store doesn't synch properlly with the iPod.
Think about that last point; why does everybody love the iPod/iTMS so much? They work so smoothly together. But adding Real's store to that mix is sure to cause at least minor problems with synching from two apps (do you play Real's content through iTunes? I don't think so. So how does synching work--do you have to choose only one store? And if so, is Real's option really better than iTunes for that? I don't think so). And once you've got those problems, you've got direct competition for what app people use to manage and synch to their iPods.
And you're GUARANTEED to get higher support costs and more complaints about iPods not synching properly with Real's stuff. Sure you can tell people that "it's Real's fault", but no customer wants to hear that. And Apple's been dropping the margins on the iPod to sell more volume--more support costs are going to cut those even thinner.
I'm not saying this is the only way it could play out, but I'm really not sure how much apple stands to gain from this relationship now that I think about it harder. There will be a time to open AAC and Fairplay up, but I'm not sure the partner to do it with is Real, and now isn't necessarily the time.
It's also interesting that Steve's bargaining power just tripled, too--because of these leaks, MS knows that Real is desperate and flailing, and there's only one place to go now: Microsoft. So, if MS decides to buy or partner with Real, it's now a cheap deal compared to what it would have been last week. I don't think MS will even bother, personally, leaving Real to wither and die unless Apple eventually goes for the buyout.