Just for grins I pulled up an Alton Brown Good Eats Reloaded episode and set it to 1080p.
Safari plays it while showing about 10% CPU in activity monitor.
Chrome plays it while showing 60% CPU for Google Chrome Helper (Renderer) plus 10% CPU for Google Chrome Helper (GPU) and about 1% for Google Chrome itself. One tab.
System remains silent as best I can tell in either circumstance.
So at least with my system things are nearly as dire in Chrome as it might otherwise seem.
but I also oddly enough am finding my i5 2020 MBA to be far cooler and quieter than some of the reports and youtube video comparisons would suggest. I only hear the fan when I would otherwise expect to such as doing a bunch of RAW image exports from Lightroom.
It's almost like folks who are experiencing a problem for some reason are very vocal, as are folks who are trying to promote YouTube views, and a bunch of the rest of folks who aren't having any problems are just going on about their business?
Edit - when I first got my MBA up and running after restoring from time machine, I had a problem process (Synology Cloudstation Drive) hung up trying to sync a couple files - slammed the fans to max. I re-linked the sync process and everything's been fine with it since (apart from it's not the best software to begin with). While I don't think any of the folks here are conveying anything different than their actual experience, I wonder if there may at times be third party software creating an issue that appears to be an issue with something else?
Several minutes now since I started the video full screen and set it 1080p via Youtube on Chrome. My MBA remains silent. Bottom case temp ~98F. Topcase 107F at the 6-F6-7 junction. Palmrests 82-83F.