I looks rather nice. IMO, it's a combination of Macally's bookstand for iPad 1 and mixed with elements from the most recent BookStand for iPad 2. There merge of style looks rather nice. Still keeps, small/light form factor, but hopefully won't suffer from Macally's QC issues.
http://www.radtech.us/Products/stm-skinny-ipad-case-with-stand.aspx
http://www.radtech.us/Products/stm-skinny-ipad-case-with-stand.aspx