Strange Message with AppleCare Search

[benboy12]

So I was looking at my extended warranty options in anticipation of my new iPhone. When I went to search for AppleCare on Apple's Website, I get a page with the following message, "We've got something in special in store for you. And we can't wait for you to see it. Please check back soon."

Any thoughts as to what this could be? I thought it was interesting to see this the night before iPhone 7 pre-orders began.

http://www.apple.com/us/shop/goto/applecare

 

[lordofthereef]

This is just their "we are getting ready our website for the influx of traffic" page. The entire store is "down" so to speak.

 

[mr1581]

So I was looking at my extended warranty options in anticipation of my new iPhone. When I went to search for AppleCare on Apple's Website, I get a page with the following message, "We've got something in special in store for you. And we can't wait for you to see it. Please check back soon."

Any thoughts as to what this could be? I thought it was interesting to see this the night before iPhone 7 pre-orders began.

http://www.apple.com/us/shop/goto/applecare

its because the store is down