Phil Schiller (who, by the way, I always count on for unintentional comedy when he says "this is very exciting" in a breathtakingly unexcited voice) pointed out how many more pixels this has than an HDTV. True enough, but if he's implying watching video will look correspondingly better, that's probably untrue. You're still limited by the content: i.e., the generally compressed, lower bit rates of things you can get in iTunes, Netflix, Amazon, etc. I would wager Blu Ray still looks better on a humble 1080p $600 TV.