When I went to Apple's homepage this morning I noticed that Apple moved the Switch button and replaced it with "Music." I wonder if this means Apple is planning on putting the switch campaign on the back burner?
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Switch campaign
- Thread starter MacFan26
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The "switch" campaign was more like a begging campaign.... "Please buy a Mac, it's so much easier".
Once Panther will be running on the 970, there will be no campaign necessary.
Just show everyone the POWER!
Once Panther will be running on the 970, there will be no campaign necessary.
Just show everyone the POWER!
i think it'd be safe to assume that apple are adopting a different tact with regards to switching - what with iTunes for windows on the horizon, and the possibility of safari for windows - kind of letting people taste the merchandise first i guess. It's been discussed many times on here - can't remember what people have said though
They're also concentrating on the ad campaign for the music store.
While they seem to have stopped making new switch ads, they continue to post new stories (new ones within the past week).
While they seem to have stopped making new switch ads, they continue to post new stories (new ones within the past week).
I think they should keep pushing the Switch campaign, but focus more on How to do it smoothly and how to make it integrate well.
It worked for me
It worked for me
The name thing was actually coincidence, I didn't notice MacFan25 until someone told me about it, macfan26 has been an email address of mine for years now, sorry, I didn't mean to aggravate anyone.
On an on topic note, I was sort of hoping Apple would ditch the switch campaign too, I think it can still be effective, but it shouldn't be their main marketing focus. I agree about the 970 chip, it would probably create a lot of switchers.