I think the main appeal is that it includes insurance. Most carrier insurances alone are around 10 a month, so the jump adds some options for upgrading.
Is it ideal for us? It's opinion but I applaud tmobile for trying something different
Not sure if some of you guys don't read the whole description AND don't read the comments here either, but you guys seriously need to stop thinking that this thing is $10 a month, and comparing it to other $10/month insurances.
This doesn't cost $10/month, IT COSTS $10/MONTH + YOUR OLD PHONE (minus the rest of your installments).
If you were to exchange your iPhone every year for example, it is as if you were buying out the rest of your installments ($240) then resell it to them for $240. That would essentially achieve the same result.
Not only would you lose money on the trade ($400 market value - $240 trade in=$160), but you would spend $10/month to get that privilege.
So essentially here, you are trading in your phone for $240-12*10=$120.
Any other trade in programs would give you $300+ for the same phone, you could go around $400 on craigslist.
That means you're short $180-280 vs a regular trade in program.
Sure you've got crappy insurance for that extra fee, but that means the insurance TRUE cost is $15-$23/month
Why would people not take a second to do the math, it's not complicated!!!
Again, Jump = trade in program + insurance
Two main ways to look at it:
- Insurance =$10 . Trade in value=remaining of your installments (since you give up your old phone in exchange of not paying the rest of installments for it). If you have a year=20*12=$240 to go, then trade in value is $240
- Or if you assume their trade in value is fair market price, then this is equivalent to a $15-$23/month insurance (see calculations above)
Sorry for the long post, but I am frustrated to see so many people falling for the TMO misleading presentation.
----------
I applaud tmobile for trying something different
I actually applaud them too, for crafting a marketing masterpiece.
Trade-in and insurances are two high profit areas where operators are trying to expand lately, but are probably the least sexy of their services as the consumer always feels taken advantage of.
Somewhat, they managed to bundle the two together, give it a fun name, take even more advantage of the customer than usual on those services, and yet get people excited.
I applaud that, this is genius.