http://news.yahoo.com/s/ibd/20050520/bs_ibd_ibd/2005520tech/nc:1293
Honesty is so refreshing and cool.
This T-Mobile service lets prospective customers know where service is likely to fade and where dropped calls are most likely.
Anyone can look up this data by typing in a ZIP code or address.
At first blush, this might not seem like particularly cutting-edge technology. But it is perhaps cutting-edge marketing.
No other wireless firm has offered such detailed data, analysts say. Why? Wireless firms haven't been crazy about the idea of letting rivals easily know where their mobile network performs best and worst.
Honesty is so refreshing and cool.