Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
I have no idea where this is in reference to.

I looked again and I believe it should have said tap the "featured" button. It would have helped to state the actual name of the icon.
 
What App Store? I don't see an App Store in my Apple Watch app. I see a search icon and that gets me to the App Store?
 
I think this was in reference to a few days before the watch launch. Now that the launch has happened and the app store is live, there is no need for this. Notice how this post and the reddit post were from April 23rd, a day before the launch.
 
From within the Watch app on my phone I multi tapped the "Featured" icon.

Eventually the App store Icon appears......for about 3 seconds.

Then it reverts to the original app store layout of My Watch - Explore - Featured - Search

A bug ?
 
From within the Watch app on my phone I multi tapped the "Featured" icon.

Eventually the App store Icon appears......for about 3 seconds.

Then it reverts to the original app store layout of My Watch - Explore - Featured - Search

A bug ?

Same thing happened to me.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.