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Apr 12, 2001
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Electric car development company Tesla Motors today announced that it has hired George Blankenship, former Vice President of Real Estate for Apple, to head up the company's retail effort as it looks to begin offering its cars for sale with initial retail stores in Tokyo, Toronto, and Washington, DC.As Apple's Vice President of Real Estate, he created one of the most successful retail growth strategies in history. Apple has repeatedly been recognized by Fortune Magazine as America's Best Retailer. Blankenship brings that experience to Tesla. Through his work creating Apple stores around the world, Blankenship defined and executed an International "Smart Growth Hit List" that encompassed major cities in Asia, Europe and North America.Blankenship received some attention in the Apple press last year after he signed on as a consultant to Microsoft to assist that company with rolling out its own retail store initiative designed to go head-to-head with Apple. The first Microsoft retail store opened in Scottsdale, Arizona last October.

Article Link: Tesla Motors Hires Former Apple Real Estate Executive
 
Looks as if the guy puts "Apple" on his resume, and now everybody wants him.
 
Tesla rocks! Much more better than working for Microflop stores :p
 
It wasn't just the design or location of the stores...

People actually wanted to buy the products inside. Inasmuch as Tesla is probably catering to the same market as Apple, this choice might do them well.

I just don't see all-electric cars making it off the golf course in large numbers any time soon, and I really like the design of the Tesla cars. For around-town commuting when you can plug-in to your house to recharge, these are great cars. From Tesla's site Owners drive their Roadsters all day long - to work, to errand, and on joy rides; at the end of the day, they simply return home and plug in. But you don't see them mentioning their cars as long-distance vehicles, and they definitely aren't promoting that people plug in anywhere, as that could be construed as promoting theft. Lots of issues (none insurmountable) to make all-electric really viable.

They mention they are partnering with Toyota. I would propose that they partner with them for showroom space too, similar to the Store-within-a-store concept, only better executed. Gives them time to get their sales up and for some of the aforementioned issues to be resolved before putting too much capital into dealership construction.
 
those cars have some serious speed to em... id imagine they really are going to take off in the high end market areas ...much like apple
 
This looks nice til you realize these guys need to stand there for 8 hours recharging the car. LOL

Typically it would be a nightly thing.

I don't actually know how long the battery lasts, but battery technology is definitely on the up. Expect more great things from Telsa.
 
They get about 230 miles/ a full charge. Depending on the voltage/amperage combo you use to charge it it can take as little as 4 hours to fully charge.

They claim the battery will be at 70% capacity after 7 years and recommend replacing them ($12,000)
 
This looks nice til you realize these guys need to stand there for 8 hours recharging the car. LOL

Depends what kind of charger it is. If they've just got it plugged into a 110v socket then yes, it will take ages. There are different charger levels available though, ranging from a few hours to a few minutes.

The fast chargers are not really practical for home use but you wouldn't need them at home anyway - the idea is that you charge overnight and then if you really need to charge while on the move, go to somewhere with a fast charger. Most people have relatively short commutes and will not have range issues by charging overnight - if not, then electric cars aren't for you.
 
I had an in-law who was VP of Real Estate for McDonalds. They don't design the stores or anything like that. They just find the best locations to put a store.

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As for charging all night... personally I prefer an electric car with an easily swappable battery.

Now I know that offends some people, who prefer a design where the battery hood doesn't fly off when you drop the car from a couple of stories up, but I find that keeping a charged up spare in the garage on a forklift is quite handy.
 
This is a stupid move by Tesla Motor. You can hire just about any commercial real estate to do retail space. If you're gonna hire a former Apple exe, you might as well use his knowledge and skills to hook up a ipad/iphone/ipod compatible unit in a Tesla car. I might even buy a Tesla car just because there's a free iphone or ipad with it. LOL
 
From Tesla's site Owners drive their Roadsters all day long - to work, to errand, and on joy rides; at the end of the day, they simply return home and plug in. But you don't see them mentioning their cars as long-distance vehicles, and they definitely aren't promoting that people plug in anywhere, as that could be construed as promoting theft. Lots of issues (none insurmountable) to make all-electric really viable.

The local health food store in my town has two parking stalls reserved for electric vehicles, and they both have electrical outlets right there so you can charge your car. They actually encourage that, but then again, they have a rooftop solar grid that powers the store so it really doesn't cost them anything to provide the outlets.
 
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