The Apple Innovation Feedback Loop

[AdonisSMU]

http://www.aboveavalon.com/notes/2016/11/4/apple-is-placing-a-big-bet-with-the-new-macbook-pro

In this theory, the Mac's role is to serve as the product that pushes the rest of Apple's product line forward. As Schiller put it, the Mac desktop's role is to "challenge what we think a computer can do and do things that no computer has ever done before."

 

[therealseebs]

I don't think that's actually "forward", though.

The thing about disruptive innovation is that the disruptive technologies eventually meet or exceed the capacities of the things they disrupted. And that is totally a thing that can sometimes happen.

But you have to actually get those capabilities. You can't just remove all the capabilities and call it "disruptive innovation".

Making a computer which can do things no computer has previously done is one way of challenging our notion of what a computer can do. Apple's gone for Door #2, which is "make a computer that can't do a thing that every computer before it could do". And that is also, in a way, challenging our notion of what a computer can do.