The Apple Store is now live with all pricing and configuration.

[saving107]

http://store.apple.com/us/watch

I'm leaning towards this now

This is now out of my comfort zone that I would have paid for a first generation product.

 

[Flow39]

They have a sizing guide too!

 

[bushido]

of course the one i want is the most expensive one lol ... typical just like when i go to a clothing store and pick something i like without looking at the price tag