The colors on the Apple Website and store app are accurate

[durangojim]

Just in case anyone was trying to figure out what the shade of grey the watches are and what the bands look like, they're pretty much spot on in terms of what they look like on the app.

 

[wbitsky]

The best thing to do is look at some of the pictures people have taken.

It seems like the Space Grey sport is a lot darker than the website would illustrate

 

[MrGimper]

The best thing to do is look at some of the pictures people have taken.

It seems like the Space Grey sport is a lot darker than the website would illustrate

The best thing to do is see for yourself in person.

Different screen temperatures, settings, cameras, lighting etc can all play tricks....