The Economist's "Lessons from Apple"

[balamw]

http://www.economist.com/opinion/displaystory.cfm?story_id=9302662

Cliff Notes version:

1. design new products around the needs of the user, not the demands of the technology
2. innovation can come from without as well as within.
3. smart companies should sometimes ignore what the market says it wants today.
4. fail wisely

B

 

[tobefirst ⚽️]

A good read.

The first reason you posted is one that I speak of constantly. Back when I had my 2nd gen iPod and people were asking what's so great about it, my answer was, and still is, how it's connected to iTunes. The ease of use: I don't have to even think about what's going on, or how to get music or playlists on there, it's just so simple.