The iPad mini is a entry device like the iPod Shuffle.

[gladoscc]

It will be from $249. It will have a lot of limitations like the $249 one only having 8GB of storage. But the purpose is to get people who would never buy a iPad to buy an iPad mini, appreciate it, join the iOS/iTunes/iCloud/Mac ecosystem and buy the fullsized iPad, a Mac or a iPhone.

 

[NewbieCanada]

Yes, but it's not just that. You may find yourself surprised at how many end up sold to people who have both an iPhone and an iPad.

 

[w00t951]

Damn, if it's only $250, I'll grab me an LTE version right away.

 

[PhoenixMac]

LTE versions start at a higher premium. 250 will be wifi only.