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Daring Fireball's John Gruber joins us on this week's episode of The MacRumors Show to discuss Apple Intelligence and the future of the company.


We talk through the reaction to John's influential "Something Is Rotten in the State of Cupertino" piece on Daring Fireball, which pointed out that Apple's credibility has been "damaged" by the delay in releasing key Apple Intelligence features such as personalized Siri. Subsequent reports revealed that Vision Pro chief Mike Rockwell has taken over the Siri team at Apple, which until recently was led by artificial intelligence chief John Giannandrea. Software chief Craig Federighi is also believed to have taken on more responsibility to turn Apple Intelligence around.

The company has altered its marketing strategy away from the "Hello, Apple Intelligence" tagline and the features are finally expected to launch sometime within the next year. With this recent context, we get John's thoughts on how the situation has evolved since he wrote his article, including on the proposed class-action lawsuits against Apple over false advertising. We also look at how Apple may present its suite of AI features at WWDC later this year.

Moreover, we reflect on the Vision Pro almost two years after its announcement, and John explains why he believes that the headset avoided the mismanagement that has mired apple Intelligence. We also talk through rumors about the second-generation Vision Pro headset that is expected to launch between fall 2025 and spring 2026 as a minor spec bump, simply upgrading from the M2 to the M5 chip. We also explore the highly anticipated lower-cost Vision headset, dubbed "Vision Air," and how this could be positioned when it launches.

We look at the state of Apple's smart home proposition and the HomePod amid rumors that the company's first smart home hub product has been delayed to 2026. The device is believed to be finished and was originally scheduled to launch in March 2025, but due to its reliance on Apple Intelligence its release has reportedly been shelved until next year.

Finally, we discuss the long-rumored foldable iPhone, pondering on what Apple is likely to do differently when it launches the device next year. The MacRumors Show also has its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips. See more of John's work over on Daring Fireball and on his podcast, "The Talk Show."



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Article Link: The MacRumors Show: John Gruber Talks Apple Intelligence and the Future of the Company
 
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John explains why he believes that the headset avoided the mismanagement that has mired apple Intelligence.
I can't take that seriously.

Gruber does not know the intricacies of what brought AVP into existence, or why Apple Intelligence turns out to be more marketing fluff than substance.

Trying to draw parallels between two different products, different kind of products at that, is going to lead to misunderstanding what is going on.

I also doubt that Gruber knows much about artificial intelligence, or why what Apple claimed what Siri will do is so damn hard.
 
I like using apple hardware, software and software created by others.
I am sorry, I could not care less about Apple Intelligence when there are many competitive apps/web services available. ChatGPT can solidly communicate in my native languague and can work with files I upload, so… so far so good. Integration into Apple devices does not change much for me either. What is Apple actually trying to achieve ? Will I be allowed to delete the AI integration, sigh probably never.
EDit: spelling
 
Apple and Apple Intelligence are going to be just fine.
Wishful thinking. Apple has no technical leader as the tech is rapidly changing. I was looking at my dads cheap ass Chinese phone which cost like 10% of my phone and it has more AI then iPhone. Lets not compare with pixel phones can create apps using plain English even clone common apps
 
I got a 9th gen iPad which I'm told won't run Apple Intelligence, so, I'll revisit this in a few years if the new iPad will be "up to snuff"
I'm also on a ninth generation iPad, and therefore AI free. The 11th generation is also rumored to be AI free, so there is still one option available.
 
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Wishful thinking. Apple has no technical leader as the tech is rapidly changing. I was looking at my dads cheap ass Chinese phone which cost like 10% of my phone and it has more AI then iPhone. Lets not compare with pixel phones can create apps using plain English even clone common apps
Mmmmm what does “it has more AI” exactly mean? It was also Apple’s fault to buy into the AI hype and basically link it to mere chatbots, but AI is not just LLMs.
 
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John explains why he believes that the headset avoided the mismanagement that has mired apple Intelligence.
That's easy. The headset was the result of years of intentional R&D and project planning. The initial release may have missed the mark, but the team knows where they are going and now they have feedback on where they missed.

Apple Intelligence was a rush job based on Marketing panic about being left behind in "the AI Revolution" and therefore suffered from the "We have to put something out to still seen as relevant" panic. And so the team slapped together whatever they had on hand and shipped. Traditionally Apple lets others bleed on the cutting edge (iPod, iPhone) and shipped something that was well thought out and better than the competition.
 
Apple not jumping onto the generative “AI” bandwagon like some uncritical lemming only makes them more esteemed. Current LLM tech is super alpha level with production level marketing and PR. Don’t be confused like Gruber. From stochastic text synthesis applied to wrong use cases, to copyright theft there is little about current “AI” that is on brand for Apple. Unthinking masses pressuring Apple doesn’t make the tech itself anymore legitimate. We need bolder leadership at Apple to stick to wiser paths and reject the demands for “AI” slop. It seems many at Apple get this; keep pushing!
 
Apple not jumping onto the generative “AI” bandwagon like some uncritical lemming only makes them more esteemed. Current LLM tech is super alpha level with production level marketing and PR. Don’t be confused like Gruber. From stochastic text synthesis applied to wrong use cases, to copyright theft there is little about current “AI” that is on brand for Apple. Unthinking masses pressuring Apple doesn’t make the tech itself anymore legitimate. We need bolder leadership at Apple to stick to wiser paths and reject the demands for “AI” slop. It seems many at Apple get this; keep pushing!
But they did jump on it. Too quickly in fact and why they mentioned features which weren’t ready. Hopefully they have learnt from this
 
As much as I like some good ol' drama, Apple had a few comebacks in the past.
I think the users would forgive the Apple Intelligence debacle, if they'd manage to get their act together in a relatively short time.
 
As much as I like some good ol' drama, Apple had a few comebacks in the past.
I think the users would forgive the Apple Intelligence debacle, if they'd manage to get their act together in a relatively short time.
I think so too. Question is are the right people in the right seats to make decisions that will make that reality? I'm not sure anymore.
 
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