I think by far and away the most important and overlooked feature are parental controls. I'm so sick of seeing apps being rejected because of the F word, or devs having to step down the violence in their games, or rejections because of nudity.
With parents being able to restrict apps, I'm really hoping this opens the floodgates to more mature apps and makes it so using a bad word doesn't keep great apps out of the store.
With parents being able to restrict apps, I'm really hoping this opens the floodgates to more mature apps and makes it so using a bad word doesn't keep great apps out of the store.