When I first saw the iPhone Pro (Max) in orange, it instantly reminded me of something, though I couldn’t quite put my finger on it. Suddenly it clicked. It looks like the Nokia 5140, a rugged, utilitarian phone built for demanding outdoor use. And it’s not just the color; the design and overall feel lean more toward that style than previous Pro models, which carried a stronger premium vibe. This year, it’s clear that the premium feel is more in the Air, while the Pro is shifting into more of a tool. It’s very much same style as the orange Apple Watch Ultra. That’s how Apple has repositioned the lineup, I believe.