So, I was thinking about why they won't allow for the uneligible people to buy an unsubsidized version of the iphone for a couple hundred more, and I think I just realized why.
Apple.
Part of Apple's big promotion for this iPhone was affordibility. Getting the cost down was one of their major goals. And that's why Jobs announced a maximum price of $199 around the world. That's why they can't sell them for more, because Jobs claimed they wouldn't be. Then if people realize that the retail price is $500 have have to start buying them for that amount, then suddenly the iphone has lost that large component of their campaign.
No longer can they say "Maxiumum of $200!" but they will need to say "as low as $200 for eligble persons. All others must pay an arm, 2 toes, and $500"
I agree it's a silly reason to not allow an unsubsidized price.. But I think that's why.
Any thoughts?
Apple.
Part of Apple's big promotion for this iPhone was affordibility. Getting the cost down was one of their major goals. And that's why Jobs announced a maximum price of $199 around the world. That's why they can't sell them for more, because Jobs claimed they wouldn't be. Then if people realize that the retail price is $500 have have to start buying them for that amount, then suddenly the iphone has lost that large component of their campaign.
No longer can they say "Maxiumum of $200!" but they will need to say "as low as $200 for eligble persons. All others must pay an arm, 2 toes, and $500"
I agree it's a silly reason to not allow an unsubsidized price.. But I think that's why.
Any thoughts?