I think we can agree that the more important the fitness/athletic aspects of the device are to you, the more probable it is that you‘ll choose a Garmin as the whole device is dedicated to this. But I think that group of people will get smaller the better Apple gets at this and the Ultra definitely already took a bite out of this part of the market. There‘s just a lot of middle ground between folks that just want a smart watch and the fitness aspect is secondary (clear choice: Apple Watch) and fanatic/professional athletes (clear choice: Garmin), and this huge middle ground is where this battle is fought. And the Garmin fans feel that they‘re missing out on a lot, too, as the Apple Watch is just so much better at everything else except fitness. Which is why you tried to make it work, too, I guess.
Also, in another completely different part of the market, there is a similar, yet also very different battle going on. There folks who vastly prefer the look of a traditional (mechanical) watch on their wrist are also finding it harder and harder to ignore the ever-increasing versatility of the Apple Watch with all its features. Some are even so desperate to tell themselves that “double-wristing“ is a good idea. 😂