The value of the Vision Pro to Apple as a whole

[Bodhitree]

Do you remember the promo line “tomorrow’s technology today” from the launch?

It strikes me that the Vision Pro has had a significant halo effect on Apple’s other businesses, from the marketing splash it made to the immersive video experiences and the camera tech it inspired to the Liquid Glass ui concepts in iOS 26.

Maybe we should encourage Apple to do more ‘moonshot’ projects like the rumoured Apple robot, in the hope that some of these things inspire Apple’s other businesses.

 

[Basic75]

That's how you see it? To me, and many people around me, it shows that VR/AR is, at best, a niche. And that not even Apple can force a product category to be a huge success. And that capitalism is nuts, because being gigantically huge and wildly profitable is never enough without growth. Apple is forced to create some new market opportunity where it can still grow, whether the time is right or not, whether there is an actual product that makes sense or not, whether there is a technology that can drive this growth. Or not.

 

[Bodhitree]

Hmm, this desire for growth is the brainchild of the stock markets. It’s not really necessary.

 

[XboxEvolved]

It certainly trickles down to other products, and trickles up to the Vision. For wearables to have a true future we need things first such as super thin iPads and phones, more compact radio tech, and as you said things are trickling down to other stuff like Liquid Glass but frankly, Im still not 100% on Liquid Glass at least on Macs. I have yet to try it on one a phone.