The Watch's Insanely Great Economics

[Rogifan]

Great article from Wired. IMO Apple is as much a manufacturing powerhouse as anything else. And I really thnk they're trying to show that off with Watch.

http://www.wired.com/2015/03/apple-watchs-highlow-branding-insane-economies-scale

No wonder then that manufacturing has become so vital to Apple’s marketing. Apple wants to say, not only is this the best $349 watch you can buy, it’s also the best $10,000 watch you can buy because no one can manufacture anything with the scale and precision as Apple. And they’re probably right. This, after all, is the same company that, when they invented the unibody aluminum MacBook, decided to buy 10,000 CNC mills that could do the job—thus devouring any competitor’s hope at catching up.

 

[d4rkc4sm]

where is the edition made? china? havent read anything about this

 

[JayLenochiniMac]

where is the edition made? china? havent read anything about this

Not sure about the Edition models, but we know that the other collections will have "Designed by Apple in California, assembled in China" or something to that effect.

That said, hopefully they don't make their way into retail boxes chock full of nicks and scrapes like the Slate and Black iPhone 5