Great article from Wired. IMO Apple is as much a manufacturing powerhouse as anything else. And I really thnk they're trying to show that off with Watch.
http://www.wired.com/2015/03/apple-watchs-highlow-branding-insane-economies-scale
http://www.wired.com/2015/03/apple-watchs-highlow-branding-insane-economies-scale
No wonder then that manufacturing has become so vital to Apples marketing. Apple wants to say, not only is this the best $349 watch you can buy, its also the best $10,000 watch you can buy because no one can manufacture anything with the scale and precision as Apple. And theyre probably right. This, after all, is the same company that, when they invented the unibody aluminum MacBook, decided to buy 10,000 CNC mills that could do the jobthus devouring any competitors hope at catching up.