Tim Cook Says Apple is 'Making Good Progress' on Personalized Siri Features Ahead of 2026 Launch

[MacRumors]

On an earnings call today, Apple CEO Tim Cook said the company is "making good progress on a more personalized Siri" that is powered by Apple Intelligence, and he reiterated that the features will be available next year.

"We're making good progress on a more personalized Siri, and as we've said before, we expect to release these features next year," said Cook.

Apple today reported record earnings results for the third quarter of its 2025 fiscal year, with revenue of $94 billion exceeding Wall Street expectations.

Apple first announced the personalized Siri features during its WWDC 2024 keynote, but in March it announced that they were delayed. The new capabilities will include better understanding of a user's personal context, on-screen awareness, and deeper per-app controls. For example, Apple showed an iPhone user asking Siri about their mother's flight and lunch reservation plans based on info from the Mail and Messages apps.

Apple is facing multiple class action lawsuits over the delayed features.

Article Link: Tim Cook Says Apple is 'Making Good Progress' on Personalized Siri Features Ahead of 2026 Launch

 

[sniffies]

Will it be able to turn off the lights this time?

 

[MacUserFella]

The good progress in question: What huh I do not understand, I am Siri

 

[anthonymoody]

Me: Hey Siri, what's Tim Apple smoking these days?

Siri: I can't help you with that.

 

[Shanghaichica]

Personalised Siri is the new AirPower.

 

[mistasopz]

CEO says that product is on track and going to be great.

 

[ShivneelSingh]

I’ll believe it when it’s on my iPhone.
Honestly she was working well around 2015-2019, but she keeps getting worse.

I’m not even joking but a couple of weeks ago, I asked her to lower the thermostat, and she literally replied with “no.”

 

[Lioness~]

Me: Hey Siri, what's Tim Apple smoking these days?

Siri: I can't help you with that.

Timmy and Siri are smoking together, that’s it.

 

[arekm]

Yet no Polish language support at all... In 2025.

 

[Dr Nobody Important]

I have been looking forward to Siri Ultra for a while. Will probably be better than anything Google, Meta, and OpenAI will be able to produce for a while.

 

[DocMultimedia]

Will it be able to turn off the lights this time?

I've heard Google Home is really doing well with this. 😉

 

[Plutonius]

Define good progress .

 

[TracesOfArsenic]

More vague statements to hide the disaster and prevent a hit to stocks.

 

[Mrkevinfinnerty]

Fascinating insight from Timothy.

 

[Ctrlos]

Instead an interesting post today that posited that because agentic AI is in fact a privacy nightmare that produces hilarious errors it may be this is what stopped Apple making the contextually aware Siri altogether.

 

[Ken Linger]

What about the 2025 Launch? Yeah, I know it was officially pushed back, but saying that "we're on track for an on-time release in 2026 after missing multiple promised earlier release dates" is hardly "Making good progress." I'm sure that my 16 Pro Max, the device that was supposed to be the flagship for the new Siri/AI features, will be swapped out for a 17 Pro Max (or equivalent) next month, right?

 

[Black_Mage]

I have been hoping for a more intelligent Siri long before Apple Intelligence was announced. In fact, I vaguely remember an announcement that Apple was supposed to work with IBM to make Siri better. I don't know what happened to that partnership.

Found it! https://venturebeat.com/mobile/when-watson-met-siri-apples-ibm-deal-could-make-siri-a-lot-smarter/

 

[goonie4life9]

That’s right folks, the tiny startup that could, Apple, is working tirelessly to bring revolutionary AI features to Apple devices. Because they have limited resources, Apple wasn’t able to discover until after the iPhone 16 series shipped that the personalized Siri wasn’t quite ready to delight customers. So, Apple had to pull it after the last minute. You can rest assured that this caught Apple completely by surprise and they are more disappointed than you could ever be. But, not to worry, because Apple has discovered the secret, and you can expect a game-changing experience very soon. Remember, the pipeline has never been stronger. Apple can’t wait to see the incredible things customers are able to do with the soon-to-be best-in-class Apple Intelligence. Apple thinks you’re gonna love it. Stay tuned!

 

[Love-hate 🍏 relationship]

Context awareness is already available in spotlight , intelligent actions or whatever they call it

 

[Geoffb9]

Why the rush, Tim!
Apple is only a few years behind the others. So take your time.

 

[switz]

We are not buying any Apple 2025 products as the lies about Siri in 2024 were the basis for a complete overhaul of all of our Apple gear. So will wait two or three years and see if they get all the brown skid marks off the walls in the big office.....

 

[chineseguy38]

More empty promises from Tim Apple. 😂

 

[Octavius8]

Apple is hurting the progress by having a super popular, but prehistoric, product, Apple is making everybody used to “demand less”, people don’t know what they are missing because Apple has never delivered it, so we are used to mediocre features. Even we buy phones “ready” for Apple “intelligence” that actually are already obsolete even before AI is released with much higher hardware requirements.
Apple is just strong in USA, every where else people is opening their eyes. I wish I could open them, I guess the new prices for same tech, different color and 1 more poorly placed bottom, will open them form me…

 

[btrach144]

It's looking like a dumpster fire with each passing week.

 

[Xade]

I have been looking forward to Siri Ultra for a while. Will probably be better than anything Google, Meta, and OpenAI will be able to produce for a while.

For the low low price of $15 a month.....